Friday, July 8, 2011

Gucci Announces Limited Edition Bag to Benefit UNICEF in Celebration of Mother’s Day

Partnership with UNICEF Gucci enters its sixth year, with past collaborations, including the collection aholiday, a partnership with Rihanna, and joy funk Boston Bag with snowmen.

Introduce another limited edition bag designed by Gucci creative director, Frida Giannini, Mother's Day benefit UNICEF, this bag is designed as a bag for a mom on the move. Both functional and fashionable, the bag has a cloth body white with the signature Gucci green-red-green web and leather trim. The exterior of the bag has a zipped front pocket, along with two open side pockets, while the interior can also be used with a zip pocket and open pocket flat with three compartments.



 
The bag will be sold exclusively to Falgship digital gucci.com with 25% of the retail price of each bag sold donated to UNICEF against HIV / AIDS. Gucci choose to guarantee a minimum donation of $ 70 000 to go to child HIV testing for pregnant women.

“My inspiration for this special edition bag came from my trip to Malawi with UNICEF in November 2009, when I witnessed first hand the AIDS epidemic that affects entire generations of families. As part of our continued efforts with UNICEF to improve these circumstances, the bag allows all those who would like to help make a difference in the lives of these families to contribute a gift that will have double meaning on Mother’s Day,” said Frida Giannini, who is also on the Board of Directors of PPR’s Foundation for Women’s Dignity and Rights.



No comments:

Post a Comment